Strategy
Before designing, understand what needs to happen.
- Conversion goal and audience
- Key message and strengths
- Competitor and market analysis
Landing page
One page, one goal: turning visitors into leads or customers.
A landing page is a web page built for a single action: requesting a quote, signing up, buying. It can be linked to your site or stand on its own. I design it for your ad campaigns or for Google search, and I measure it to improve it over time.
What does a landing page include?
Design and copy
A page that reads in a moment and leads to action.
- Layout designed for conversion
- Persuasive copy optimized for Google
- Clear calls to action
- Fast page, mobile first
Measurement and optimization
The work goes on after launch.
- Conversion tracking
- CRM and email marketing integration
- A/B testing and clear reports
How I work
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01
Strategy and goals
Conversion goal, audience and key message.
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02
Persuasive design
Conversion-focused visuals with effective calls to action.
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03
Development and A/B testing
Development, contact form and conversion tracking.
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04
Launch and analysis
Launch, monitoring and conversion rate improvement.
How much does a landing page cost?
€400–800
The price depends on copy, integrations and testing. The quote is free and in writing. If you need more pages, take a look at the business website.
FAQ
What's the difference between a landing page and a website?
A website presents your whole business; a landing page has a single goal. With the distractions gone, visitors take the action you want more often.
When do you need a landing page?
When you have an ad campaign running and want to turn the traffic into leads, or when you launch a product or an offer.
What is an SEO landing page?
It's a landing page built to bring in visitors from Google search, as well as from campaigns. Titles, meta tags and content are written around the words your audience searches for.
How do I know if it's working?
By the numbers: visits, conversions and cost per lead. I send you clear reports and step in where the page loses visitors.
By Toure Tia Kevin, web developer in Bassano del Grappa. Updated on 3 November 2026.
Guides and further reading
They chose Ikwaba
Is the next project yours?
Like the brightly coloured toucan, your website should be a feast for the eyes and leave visitors with an experience to remember.
I reply within 24 hours. Or email contact@ikwaba.com