A professional website matters to a business because it’s the only online space you really control: social networks change their rules and reach, a Google listing shows little information, and marketplaces take a commission. The site is where someone who found you elsewhere checks who you are, what you do, what it costs and how to reach you. To be professional it has to load fast on a phone, explain your services clearly, show contact details prominently, and be built to be found on Google and by AI.
I’m Toure Tia Kevin, a web developer in Bassano del Grappa, Italy. I build websites for local businesses, professionals and companies.
Aren’t social media and a Google listing enough?
| Website | Social media | Google listing | |
|---|---|---|---|
| Who sets the rules | you | the platform | |
| Room to explain services | unlimited | little, and it scrolls away | very limited |
| Found on Google for your services | yes, if done well | rarely | for nearby searches |
| Collecting contacts and enquiries | yes, with your own forms | inside the platform | calls and directions |
| It belongs to you | yes | no | no |
Social media and your Google listing matter, but they send people toward something. The website is that something.
What a professional site needs
- Speed on mobile: most visits come from a smartphone. A slow site loses visitors before they’ve read a word.
- Services explained well: one page per service, who it’s for, how it works and at least a rough price.
- Prominent contact details: phone, WhatsApp or a form always within a thumb’s reach, plus address and opening hours if you see customers.
- Concrete proof: past work, real reviews, your own photos rather than stock images.
- SEO basics: titles and text written for how people search, structured data, a clear page structure.
- Privacy and cookies in order: privacy notice, a cookie banner that’s really configured, GDPR-compliant forms.
- Easy to update: opening hours, prices and news can be changed in minutes.
What it costs
A professional brochure site usually costs €800 to €2,500, a landing page €400 to €800, an online store €2,000 to €8,000. On top come domain, hosting and maintenance. The details are in how much a website costs.
How to tell whether your site works
- Open it on your phone on mobile data: if it takes more than a few seconds, it’s slow.
- Search for your service and your town on Google: if you don’t appear, the site isn’t working for you.
- Count the enquiries: how many calls or form submissions come from the site each month?
- Check the dates: are prices, opening hours, photos and the footer year up to date?
If more than one answer is negative, it needs work: sometimes a few fixes are enough, sometimes it has to be rebuilt.
Guides by industry
Each industry has its own needs. I’ve written guides for restaurants, hotels and B&Bs, medical practices, lawyers and professionals, shops, hairdressers and beauty salons and tradespeople.
Frequently asked questions
Is a site made with an online website builder professional?
It can be enough to get started, but it has limits on speed, customisation and SEO. When the site has to bring in customers, a custom one is better.
How often should a website be rebuilt?
There’s no fixed deadline. Rebuild it when it’s slow, reads badly on mobile, no longer reflects the business or doesn’t bring in enquiries.
For an opinion on your site or a quote for a new one, get in touch. The full service is on the brochure website page.
